Growing environmental and climate problems are forcing the search for effective solutions to economic activity, including agriculture. The popularization of relevant production practices and techniques is of great importance in this regard. The direction of European agriculture is of particular importance for solving environmental and climate problems. For years, strategies or sustainable development programs have been implemented, which, despite initiating the desired direction of changes, are still insufficient in terms of perceived needs. In December 2019, the European Commission issued a communication on the European Green Deal strategy, which was intended to launch further international action to achieve ambitious climate and environmental targets. The aim of the paper is to present the main issues related to the implementation of the European Green Deal strategy, including agriculture, and to outline the challenges facing it. The study used a review of literature and legal acts. The results of the study indicated the appropriateness of seeking further economic solutions consistent with the European Green Deal strategy. The goals included in the European Green Deal are very ambitious and will require a complex, multi-threaded approach to agricultural policy and a change in the attitude of farmers, i.e.. greater consideration of non-production aspects of their activity, in particular in the field of environmental protection. At the same time, the European Green Deal should be assessed in a much broader sense than in terms of environmental requirements. The holistic nature of this document makes it a step towards building a new economy that takes into account the noneconomic consequences of the actions taken.