Development of various forms of agricultural activities in urban areas in developed countries is becoming increasingly important. This is due to a very high intensity of urbanisation and suburbanisation processes. The owners of farms located in areas of direct impact cities operate in a challenging market, where strong completion for land, local regulations on land development and planning often significantly hinder development and even maintaining agricultural production. Thus, to increase the chances of survival and development, managers of the holdings must apply business model adequate to local conditions. The aim of this study was the characteristics of the different business models on the example of 20 urban farms located in the Ruhr and Upper Silesia Metropolis. Results demonstrated that, in principle, there are 3 main business models, i.e. diversification, specialisation and differentiation. The choice of a particular business model is derived from the local natural and cultural resources, owned land and capital, but also it is very dependent on knowledge and expertise of farm managers.